Television is the main source of news for Americans. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. %PDF-1.6 % Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. C. only required when dictated by the Incident Commander. Show emotion as appropriate, but dont use big gestures. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. A Federal structure designed for large-scale, multijurisdictional incidents B. When will you implement your campaign? Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Social marketing is the use of commercial marketing principles to: A. 20. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. For example, you can post videos, use social networking sites, and/or create a blog. Construct and deliver an appropriate crisis and emergency risk message. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. if you do not have a sid, Test questions are scrambled to protect test integrity. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Contact local, tribal, territorial, and State press associations to obtain media lists. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Narrator: Red Stick Ready targets every segment of the community. Coordinate information being distributed to ensure consistency with other agencies messages. Creates a positive impression of your organization. C. is presented as a bad example of public information management. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. 16825 S. Seton Ave., Emmitsburg, MD 21727 . Avoid getting involved in these media disputes. This awareness-level training is suitable for new PIOs. Work within the emergency management system. Serves as a press secretary for the Agency Executive or Senior Official during the incident. One that is completely out of reach is de-motivating. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Evolving media (Web sites, email, blogs, social networking sites, etc.). endstream endobj 1929 0 obj <. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. wA{)K+Xk80538L``V[mvWS|?9U7 Communicates with internal and external stakeholders. The Incident Command System is a fundamental element of emergency management. This includes: More information on learning about the whole community is presented in Lesson 4. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Determining hazard impact is a crucial component in emergency planning. 50% C. 25% D. 5%, 9. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. D. Identify opportunities for public awareness campaigns. Each time this test is loaded, you will receive a unique set of questions and answers. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. This is a release that you post online. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. A well-executed interview will likely not A. advance leaderships goals. Responds to the media while respecting restrictions on the release of sensitive information. You cantand dont expect them to stay there all of the time. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Establishing relationships with news media representatives by being accessible and prepared. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. An important part of the PIOs relationship with the media is knowing what they want. This course should take approximately 7 hours and 25 minutes to complete. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Many wikis are open to alteration by the general public without requiring them to register user accounts. B. . Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Providing information and access to newsmakers. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Another way to express your key message B. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Describe how to manage the news media at the scene of an incident. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Describe the role and function of the Public Information Officer (PIO). Students also learn message development and . . Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. For example: Active voice is clear, direct, and concise. When preparing written products, it is important that your message is understood. It was absolutely the very best thing we could have done. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. As with ICS, the JIS is as simple or complex as the needs of the situation. . The most important point is is an example of a transition phrase or: A. Uses correct grammar and contains no spelling or punctuation errors. Be accessible and return calls and emails promptly. B. is not bound by public record laws. It is important to build relationships with your media contacts. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Develop relationships with other organizations PIOs B. FEMA IS-29: Public Information Officer Awareness Answers. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. This course can provide a basic understanding of the PIO function for those new to the position. 4. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. C. Identify all the news media covering the area. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Please review the IS FAQ's for more information. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. endstream endobj startxref As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Demonstrating an understanding of media needs and operations. Select the right media to reach the target audience. Its community preparedness. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Example: Press Release Using Inverted Pyramid Format. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . ), John enjoys boating, swimming, and to fish. Speculation C. Summarizing D. Bridging, 12. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. 494 0 obj <> endobj When an emergency happens, ICS is implemented. 'Ss S>*2MbX^f Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Final Exam for: IS-29.a: Public Information Officer. C. Monitors costs related to the incident, and provides . Mayor Holden: Sometimes you have to get your story out very quickly. %%EOF Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Leaves the decision as to who will be in the pool to the media. A micro-blog is a type of blog where the message is shorter. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. @8'_= J J0 B. They knew that they werent being led down another road, that they were hearing things unfiltered. endstream endobj startxref Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. What is in it for them? Now that you have some tips for better writing, lets look at how to write a news release. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Resource Typing Definition for Response . Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Avoid acronyms. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Do you know what to do to protect yourself and your family? This process includes: Your goal statement expresses what you hope to achieve through your campaign. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Under the ICS, the PIO works for: A. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Email. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. And thats not all. Check off the things you would plan to include in your Go Kit and add other items as you see fit. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Walter Monsour: So, the message was managed extremely well. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. The participant will benefit from participating in entry-level incident command system training prior to taking this course. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Salary Statistics for Public Information Officers. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. How knowledgeable is the audience on this topic? In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. A social networking site is a great tool for: Now you know about the many tools available to get your message out. or a non-emergency event. PIOs need to have a complete understanding of the community's demographics in order to: A. Quantify results when evaluating public information efforts. Having clear goals is the foundation for your campaign. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)?
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