Home; About. Essays Page 8 Easyjet stakeholder mapping Free Essays | Studymode The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Competition is stiffening in the airline sector. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Flexibility can comprise four aspects. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Or you could illustrate who the external stakeholders are that influence your business. why did loretta devine leave a different world. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. A stakeholder mapping (further on abbreviated as SM) is a new name for an old practice and a technique that was performed from the beginnings of business practice, perhaps even from the beginning of a mankind. people flying for pleasure are not being forced, so leisure travel would be considered excludable. We utilize security vendors that protect and IvyPanda. Few airlines in Europe have lower fares. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. Stakeholder maps provide four different types of value: 1. employers' relationships with unions have become more hostile since the 1970s. There are unions in almost every conventional business. Easyjet analysis - Marked by Teachers.com The first challenge, when seeking to manage your stakeholders better, is to identify them. It . PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs Improving CSAT across the whole customer journey. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. This ensures the customers are satisfied with the nature of operations which are in progress. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. IvyPanda. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. In this light, it is the responsibility of the management team to come up with some options. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. The company strives to provide the best value by efficiency from all the functioning programmes across operations. Better Essays. Total revenue ( million) 2,362.8 1,797.2 31.5%. Modul ke-3 ini akan dilengkapi dengan materi teknik stakeholders mapping seperti The Participation Planning Matrix, Bases of Power and Directions of Interest Diagrams . Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 1. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. 2. The airline industry is an industry which is growing to greater levels. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. To identify and name stakeholders who are part of a project ecosystem. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. Secondly, the airline has a good market share in Europe. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. The threat which faces this airline is the availability of substitutes. 26 September. Keep it up! The companys activities are aimed at offering international air transportation. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Explains that venter et. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. 3.2. Explains that ba is in a competitive lucrative position because of the high-high situation. Investors - easyJet plc Easyjet rejects takeover bid from rival Wizz Air and is. Map your stakeholders Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. Stakeholder Mapping - How to create a stakeholder map with Smaply Analyse the relevant stakeholders with the power/interest matrix. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). . The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Explains that trade unions want to protect the rights of employees in a business. This allows customers to book flights easier and increase Jet2s revenue. Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ 1. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. Better Essays. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). by chloe calories quinoa taco salad. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. . 3. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. This report contains the table contents only. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. 1. (732)548-0013/0015. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. easyjet stakeholder mapping This can be attributed to the nature of economic trends plus the growing technological innovations. I have 25+ years' experience . When performing actions that will influence many, humans are capable of seeing and planning the influence of their actions on all relevant parties in a way that they maximize the success of an action and minimize the harm of it on others. One of the best things about easyJet is its refund policy. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Employees - they want to be . Opines that if there were many homeless dogs, they'd want the charity to pick up and care for them as it helps the community and the dogs within that community. "Easyjet stakeholder mapping" Essays and Research Papers. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Customized Solutions Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Grow your business. Identify the stakeholders. Stakeholder Mapping Template | Miro an unfavorable eu ruling in february 2004 put pressure on the stock price and raised uncertainty among investors. 3. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Delayed London Stock Exchange EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. EasyJet (2018), "EasyJet Annual Report", Published in 2018. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). Page 50 of 50 - About 500 Essays Good Essays. The mission statement of the company is supported by a strong focus on these three objectives and encourages stakeholders to have future-oriented visions (Bessant & Tidd 2011). SWOT analysis of easyJet (A Strategic Analysis) - howandwhat Easyjet stakeholder mapping Free Essays | Studymode Focusing on improving the control and decision making across operations. This airline company was the brain child of Stelios Haji Ioannou. Explains that airlines combine their income and inventory costs to establish ticket prices. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). The future of easyJet 16 6. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. easyjet stakeholder mapping This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. This core business entails many aspects which include ticketing, marketing, planning and sales. "Easyjet Stakeholder Mapping" Essays and Research Papers . Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. This is especially critical when you need to: Design new products . Sort By: Satisfactory Essays. Stakeholder Mapping: A Guide for Purpose-Driven Organizations Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. This allows you to easily see who can influence your project and how each person is related to the other. It can be understood that . 4. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. You are free to use it for research and reference purposes in order to write your own paper; however, you The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). These monopolies denied other interested stakeholders from actively taking part in the industry. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Run projects smoothly with stakeholder mapping. easyjet stakeholder mapping The Stakeholder Map: For making a stakeholder analysis. Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. A stakeholder is someone who has an interest in the success of the business. These should include practices and policies which are in line with the company mission. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. BA 462 1-10 Flashcards | Quizlet Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Opines that owners would want a successful charity that receives donations to help them be successful. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively The plans are underway to increase the fleet of this airline. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. if the negotiation fails, the situation usually culminates in a strike. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Copyright 2000-2023. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. These monopolies denied other interested stakeholders from actively taking part in the industry. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. This enables the airline to be in a position of financing the projects that it may be having. who are the stakeholders of easyjet - bridgeloans.money This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. easyjet stakeholder mapping. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. Conclusion 17 7 . Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. What we do - easyJet plc EasyJet is a public limited company which is located in the United Kingdom. Learn More. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. This ration is an index of rate of return of risk takers. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Modern aircraft fleet with unparalleled network. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Prevent costly roadblocks later in the project cycle. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . sanford one source employee login. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Zoom in and focus: You could use the tool to evaluate your competitors from your customer's perspective. 123Helpme.com. Essays Page 11 Easyjet stakeholder mapping Free Essays | Studymode The expansion of the European union brings to the fore issues of increase in the airline destinations. EASYJET PLC : Shareholders Board Members Managers and Company Profile first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. increased competition has forced ryanair to reduce fare prices. Table of Contents. One of the major components that helps the company in delivering a unique customer experience includes its operating modern fleet of Airbus A320 family aircrafts, with EasyJet owning around 70% straightaway. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. Stakeholder Analysis, Stakeholder Mapping Template - GroupMap We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The company was established in 1995. The tables below illustrate the current state and future plans of the company. This has further been characterized by the capable workforce who delivers quality services to the passengers. easyJet will maintain its advantageous cost position through continued cost action. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). 1997. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. competitive advantage requires cost leadership, differentiation, and focus strategies. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). (2020) 'EasyJet Company's Strategic Analysis and Marketing'. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. This increased competition and consequently more people began using air travel as their preferred mode of travel. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Environmental, Social, and Governance (ESG) Analysis Report. EasyJets serves airline travellers. Development and justification of an Easy Jet strategy map. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. the rise and decline in fuel costs affect the lifespan of many airlines. To show where there may be areas of alignment or areas of opposition between stakeholders. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). why do airlines go bankrupt?. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Stakeholder Mapping. The Basics | Smaply Blog Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. A successful example of a European no frills airline is easyJet. student. Easyjet stakeholders Free Essays. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. Brand reputation, economy of scale and cost control are some the key success factors of BA. Define your stakeholders. References for EasyJet PESTEL / PEST Analysis. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. The database is updated daily, so anyone can easily find a relevant essay example. The key strategic approach which has made this airline to get to this point is the low cost fare structure. Easyjet Analysis.